Pay Per Click also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the add is clicked.
HOW DOES PAY PER CLICK WORK?
Pay Per Click is a digital advertising model in which the advertiser pays an amount each time a user clicks on one of their ads to visit their website.
there are two parts of Pay Per Click-:
PAYMENT PER THOUSAND (PPM)
The advertiser pays a fixed amount for every thousand impression, every time the advertisement is shown a thousand times to the users. How many clicks each additional thousand impression will generate.
PAYMENT FOR ACQUISITION
The advertiser pays for each time the user performs a certain action, each time the user download the application.Therefore, the link between cost and objectives is even more evident than in the case of the PPC.
ADVANTAGES OF PPC
- You only pay for the visitors you receive in other advertising models, the advertiser pays a fee for having the add shown, but does not have the guarantee that it is generating results on the other hand, with pay per click, is a direct link between cost and perfomance.
- You have a lot of information about the perfomance of the add. The pay per click platform after the advertiser complete information about what is happening with the advertisement, including the number of impression,clicks CTR and conversion.
- Good optimization possibilities with all this data. It is very easy to know if an add is working or not and correct the course in real time. In fact, the most advisable strategy is to create several variants each add and compare them to see have better results every time.